Linkalytics is a powerful marketing automation platform designed to help businesses increase conversions, traffic, and engagement by adding branded call-to-actions and retargeting pixels to shared links. My role involved customizing the existing platform, improving usability, and adding new features to enhance performance and user experience.

The homepage was structured to clearly communicate the platform’s value proposition—turning ordinary links into conversion-driven marketing assets. Key sections such as “How It Works,” feature highlights, and pricing plans were refined to improve clarity and guide users toward account creation.

My Role

• Platform Customization & UI Enhancements

• Feature Integration & Improvements

• Dashboard & Workflow Optimization

• Performance and Responsiveness Enhancements

Key Features Implemented & Customized

• Call-to-action overlays on shared links

• Retargeting pixel integration for marketing platforms

• Optimized link creation and management flow

• Analytics and performance tracking enhancements

• Pricing plan layout and feature clarity improvements

• Responsive design for desktop and mobile users

Technologies Used

• Web Application Laravel Framework

• HTML5, CSS3

• JavaScript

• UI/UX Best Practices

• SaaS Platform Optimization Techniques

Outcome

The customized Linkalytics platform delivers a clear, conversion-focused experience that makes advanced marketing tools accessible to non-technical users. The improvements enhanced usability, feature visibility, and scalability—helping the platform better support marketers, entrepreneurs, and growing businesses.